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Paradise Now Takes Bookings

Discover how Bauman Studio's branding expertise helped Tamarind Villas with responsive design in this in-depth case study. Learn about our role & outcomes.

CHECK OUT THE HYPE

Our Role

We spearheaded the project from start to finish, meticulously crafting press junkets, directing successful social media campaigns, and providing expert art guidance for photography. In pursuit of brand unity, we undertook a holistic redesign, ranging from the client's website to their matchboxes, thereby effectively transforming all visual and communicative aspects of the business with a sharp focus on brand cohesion and user experience.

Toolkit

Research:    

SurveyMonkey · Dscout · OptimalSort · Skype

Design:  

Sketch

Flinto

InVision

Photoshop

Brief

To create a fresh visual identity for Tamarind Villas, capturing its unique spirit to appeal to its audience. At the same time, aim to revamp the existing website. Our goal is to improve both the user experience and interface, making the website easier to navigate, enhancing site performance, and ultimately boost visitor engagement and satisfaction.

Outcome

In a comprehensive brand overhaul for Tamarind Villas, we curated a refreshing identity that extended from intricate interior design elements to the digital landscape of their website. This dynamic transformation has been a catalyst for significant business growth, stimulating a remarkable 35% surge in bookings, and contributing to an impressive profit escalation of 42%.

Approach

1.

Breaking traditional models

People are adapting to changing circumstances and abandoning chronological life points

Next

2.

Employing manual controls

People are using archaic methods to feel in control of all areas of their finances

Next

3.

Defaulting to the bank of family and friends

People seeking financial guidance or needing additional money

Next

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Moment

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